How to succeed in the music biz!

Ah, the music industry! Fast cars, faster women, free everything, and more money than a Saudi prince! At least that’s the way it seemed as I advanced towards rock god-dom on Guitar Hero. In reality, I wouldn’t be surprised to find that the companies selling that dream- an industry built to make money off of people struggling to make money from music- rake in more dough than all of the aspiring artists they represent. Most musicians are all too familiar with targeted ads offering guaranteed internet radio plays, digital press kit and bio editing, online or physical distribution to industry pros, creative publicity, how-to-succeed-in-X-amount-of-time-guidebooks, music reviews for purchase, CD mastering by award winning so and so, etc.  If it were only as easy as paying a few registration fees this planet would be brimming with well-fed artists. Instead, there are millions of people traveling down the completely unpaved paths towards their dreams. And god bless 'em for it! 
That being said, there are certainly people out there who can help advance your career. Just don’t believe every shark ready to take a bite out of the money you haven’t even made yet. A good general rule I find is to not pay for services up front, i.e. $500 to be included on X compilation, $19.99 to have your music reviewed by X, or $X for Y to do Z. You may need to reach a certain level of success before legitimate offers roll in, but when they do they usually operate on a percentage basis, so it is in their best interest for you to make money! But until agents come knocking at your door there are some cheap and easy ways to help get the word out about your product. And for only $19.99 indieAndie will reveal the secret of success- just kidding. Read on for a few tips, tricks and guerilla tactics for independent artists. 
The first step in most how-to music business guides is branding. As hard as it may be to accurately stuff yourself into a box, it is even harder to market something that people can’t quickly wrap their minds around. Figure out your goals, make sure the whole band syncs up on this, try to pinpoint some target demographics and ask for feedback from anyone willing to give it (which doesn’t mean you have to listen to every piece of advice). Once you have established your M.O., and have created a consistent feel throughout your bios, logos, photos, banners, merch, etc., figure out how it is different from the other acts in your "box". How can your brand be marketed to be digestible and stand out? 
Creative Marketing by Lithuanian Group Shidlas.
Next, become as active as possible on the interweb. The internet is the most powerful tool- yada yada yada, you know this already.  But it is amazing how everything syncs up today! Your bandcamp can be connected to your Facebook account. Facebook’s connected to your Twitter. The Twitter’s connected to the Myspace... I'm just going to assume you use these tools and offer up a cool little twitter trick. Send a message out to your fans with a hyper link in it encoded as follows whereas the XXXX is the message that you want your fans to tweet out for you. (e.g. out for music and tour dates! (Which believe it or not is an active URL)).
Try it out by retweeting me! No seriously, I'd really appreciate it!
But don’t rely exclusively on interwebs. Networking is done best in person. Don't ever shy away from talking about your music, upcoming projects, tours, videos, goals, etc. It is good to be ready with a business card or leaflet. Bandcamp allows you to generate download codes, which you can include on your handout, for an extra incentive to check out your music and perhaps even give off a feeling of special treatment. 
Lastly, in my experience, nothing has taken the place of the most tried and true way of promoting music, and that is touring (perhaps with the exception of the viral video, but that is a subject for another post). For those who have never toured you should know that it is totally possible to set up a tour on your own. And contrary to how I started this post, I believe a booking agent can be worth their weight in hassle-free phone calls. 
So remember, don’t invest too much of your money with people who are set up to make money directly from struggling artists. Play the game of branding and marketing. Always be ready to network (but for your sake and those around be able to turn it off). And PLAY MUSIC, that is what it is all about anyways! 


Seattle's Josh Niehaus reflects on the 90s in Zanadu.

Another great and truly independent artist out of Seattle; perhaps the Olympia Brewing Company is right about the water up there. Josh Niehaus couples his gift of song writing with a polished production value uncharacteristically high for an unsigned artist. To top it off, Josh writes about his music in a way that we, at IndieAndie, couldn't have done better ourselves. So, without further ado, this week's spotlight is a repost of a spot Josh Niehaus wrote about his song Zanadu; a tribute to growing up in Seattle. 

Growing up in Seattle during the nineties was the best! Well, maybe it would’ve been cooler to be in Paris in 1789 or in Greenwhich Village in 1968. But, if you had to spend your teen years alive during the 1990's, you couldn't hope for a better place to do in it than Seattle. I can already feel the non-Seattle-ites rolling their eyes, and saying, "how can you possibly back that up?" Well, to understand what was so great about Seattle in the 90's, let's take a look at the popular culture that it emerged out of, my first decade, the 80's; a time when the counter cultural revolution was but a fading memory, and in its place stood an empowered GOP with Reagan at the helm. A time when the airwaves were saturated with synthesizers and drum machines. A time when Eddie Van Halen melted peoples faces with some of the most iconic guitar shredding ever played. In other words, it was a time when the spirit of rock and roll was being suffocated under a nation's desperate plea for order and conservatism. A time when the chaos of rock’s sound was quantized into new-wave dance fluff by primitive computers. And a time when the men and women who yielded rock’s most powerful weapon, the Axe, were all trying to be Van Halen. But luckily the cultural tides shifted as I entered into the 90's, and Seattle was at the center of this movement.

From the muddy banks of the Wishkaw to Puget Sound, the 90’s were ruled by flannel wearing, garage dwelling, skateboard riding junkies from Seattle, whose appearance left but one title; Grunge! Grunge was a genuine form of expression, free from consonant fluff, cheesy synthesizers and overly-reverberated drum kits. Free from ostentation, affectation and record label subordination. It was a tiny movement that housed a few creative geniuses who sounded nothing like the billboard bands of their times, yet astonishingly took over the charts. Of course the labels caught on, as they always do, and began mass-producing Nirvana knock-offs by the mid to late nineties. But there was a time, in my childhood, in my city, were there was a genuine artistic movement that the whole world wanted a piece of. A time when I could ride my skateboard down 'The Ave' to buy comic books at Zanadu, bump into Krist Novoselic at Cellophane Square, see Pearl Jam in concert for free, or, sadly, attend a community wide vigil for Kurt Cobain; the unofficial poet laureate of our city’s scene. 

My song Zanadu is a tribute to growing up in my city during this era. The song ends with a simple notion that 'all good things must come to an end'. Grunge is dead. And Although I am left with only memories, the music lives on as a reminder of how lucky I was to grow up within the pages of music history. 


Check out more music and videos by Josh Niehaus on Facebook or Reverbnation


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Everybody Smokes In Hell - new release from Ottawa's John Carroll!

John Carroll is a seasoned songwriter from Canada's Capital with an indie track record to be proud of! His first two release The True Confessions of an Infamous Liar (2003) and Lost Radio (2008) sold a combined 5,000 copies (directly from artist to fans!!!) and paved the way for what is sure to be an epic release party/concert on January 14th in Ottawa for his latest album, Everybody Smokes in Hell. This newest addition to Carroll’s catalogue harmoniously combines influences from country blues, folk roots and rock n’ roll. It was recorded live at Ottawa’s Little Bullhorn Studios with back up players Fred Guignon on lap slide, Olivier Fairfield on drums and Philippe Charbonneau on the stand up bass (AKA Epic Proportions). The project was recorded using “Dave Draves’ meticulous old-school process of recording to tape before converting tracks to digital”, which no doubt helped capture the raw and honest musicality of John Carroll and gave the album a warmth fitting of its title. 
Everybody Smokes in Hell is now available to preview and purchase on John Carroll’s website

Happy listening and make sure to be at the Blacksheep Inn if you are in Ontario on January 14th!